Status report

Website + SEO update

The Green Shape · Work started May 27, 2026 · Last update June 16, 2026

Platform recommendation

The agency proposal recommended migrating from Squarespace to WordPress. After researching the implications, we think the best path forward is to stay on Squarespace, at least through the next quarterly review. Three findings inform that recommendation:

The site already earns Google's trust on Squarespace — 1,081 organic clicks in 90 days, 25 pages indexed, schema validated
A migration would risk a 10–30% temporary traffic drop for 60–90 days, with 3–6 months to full ranking recovery, even with perfect redirects
The Squarespace limitations cited in the proposal (schema, SEO controls) we've already solved in-house with code injection

We've identified specific triggers that would prompt revisiting this — open to discussing. Full rationale in the "Platform strategy" section below.

May 27

Foundation
shipped

Jun 11

Content
expanded

Jun 16

Today
(this report)

Mid Jul

Photoshoot
session

Early Aug

New look
live

Sep 16

Quarterly
platform review

Where we stand

Organic clicks, 90 days

1,081

From Google search

Pages indexed by Google

All priority pages confirmed

Google rating

3.7 ★

From 31 reviews · 6 ready to feature

Site engagement, 7 days

+105%

Events vs prior period

Google Search Console

Google's tool that shows which searches bring people to our site

Connected, sitemap crawled every 5 days

Google Analytics 4

Tracks what visitors do once they're on our site

Live, baseline captured

LocalBusiness schema

Behind-the-scenes code that tells Google we serve specific cities

Deployed across 28 service cities

Page titles and descriptions

The blue link and gray text that show up for us in Google search results

Optimized on 9 pages

Contact form and lead tracking

Captures inbound inquiries from the website directly into HubSpot

Active and wired to CRM

Google Business Profile alignment

Our Google Maps listing and website share contact details so Google sees us as one business

City and phone numbers linked

What we've improved

Discoverability

May 27 — June 11, 2026

Local business schema deployed

28 service cities now listed

Sitemap submitted to Google

Brand name standardized sitewide

Content depth

June 11 — June 15, 2026

Subcontractors page rewritten

Property-types content verified

Three typos corrected sitewide

Service descriptions improved

Measurement

June 15, 2026

Analytics and Search Console aligned

90-day baseline established

Three priority pages indexed

Re-crawl requested on updated pages

Trust and proof

June 15 — June 16, 2026

31 Google reviews audited

Six testimonials ready for homepage

NAP alignment confirmed in GBP

Photographer brief built

What we're improving next

In motion Ready to deploy Queued Owner action

Visual refresh

New homepage hero imageAI prompts ready

Action-specific call-to-action buttonsCopy drafted

Professional photography across portfolioPhotographer quoting

Stock photos replaced with our actual workAfter shoot

Conversion

Real client testimonials on homepage6 quotes ready

Star rating block added with schemaReady to deploy

Reply to unanswered Google reviewsOwner action

Encourage more reviews from happy clientsPlanned

Local search reach

City landing pages for Miami, Fort Lauderdale, Boca, West Palm Beach, WestonDrafted

FAQ page targeting question-style searchesDrafted

Internal links from blog to service pagesPlanned

Ongoing measurement

30-day check on Search Console trafficScheduled July 16

Track contact form submissions in CRMActive

Refresh older blog posts each quarterPlanned

Expand city pages based on what ranksAfter 30-day check

Platform strategy

Where we stand with Google

25 pages indexed
Crawler returns every 5 days
Schema fully recognized
1,081 organic clicks per 90 days
Ranking for target service queries

What a migration would cost us

10–30% traffic drop for 60–90 days
3–6 months to full ranking recovery
Permanent loss if redirects done wrong
Gambles earned trust for limited upside

When migration would make sense

Need 50+ programmatic landing pages
Critical CRM or booking integration missing
Page speed degrades and can't be fixed
None apply today

Where Squarespace falls short

Bulk page creation is manual
Advanced SEO templating is limited
Both worked around with code injection
Re-evaluated quarterly

Bottom line: The site is earning Google's trust today. Migrating now would risk three to six months of ranking recovery for limited strategic upside. We have specific triggers that would change that decision, and we're tracking monthly so we make the right call at the right time.