Status report
Website + SEO update
The agency proposal recommended migrating from Squarespace to WordPress. After researching the implications, we think the best path forward is to stay on Squarespace, at least through the next quarterly review. Three findings inform that recommendation:
- The site already earns Google's trust on Squarespace — 1,081 organic clicks in 90 days, 25 pages indexed, schema validated
- A migration would risk a 10–30% temporary traffic drop for 60–90 days, with 3–6 months to full ranking recovery, even with perfect redirects
- The Squarespace limitations cited in the proposal (schema, SEO controls) we've already solved in-house with code injection
We've identified specific triggers that would prompt revisiting this — open to discussing. Full rationale in the "Platform strategy" section below.
May 27
Foundation
shipped
Jun 11
Content
expanded
Jun 16
Today
(this report)
Mid Jul
Photoshoot
session
Early Aug
New look
live
Sep 16
Quarterly
platform review
Where we stand
Organic clicks, 90 days
1,081
From Google search
Pages indexed by Google
25
All priority pages confirmed
Google rating
3.7 ★
From 31 reviews · 6 ready to feature
Site engagement, 7 days
+105%
Events vs prior period
What we've improved
Discoverability
May 27 — June 11, 2026
Content depth
June 11 — June 15, 2026
Measurement
June 15, 2026
Trust and proof
June 15 — June 16, 2026
What we're improving next
Visual refresh
Conversion
Local search reach
Ongoing measurement
Privacy and compliance
Flagged June 22, 2026 — counsel advisory
Privacy and compliance
New workstream in response to a website privacy advisory letter from outside counsel about CIPA (California Invasion of Privacy Act) exposure. Three recommendations, paired with our planned response.
Recommendation 1
Install a Consent Management Platform
Block non-essential tracking tools until visitors give consent.
Today
6 trackers fire on every page load before visitors consent. Squarespace's banner doesn't block them.
Our solution
- Subscribe to Termly Pro+
- Install via Squarespace code injection
- Each tracker fires only after consent
~$15/mo ($180/yr) · Live on the site · Configuring Google Consent Mode + California rules next
Recommendation 2
Make legal documents current
Ensure Privacy Policy, Cookie Policy, Terms of Use, and Do Not Sell language are current and complete.
Today
Privacy Policy is generic and 14 months old. Cookie Policy and Do Not Sell pages don't exist.
Our solution
- Termly auto-generates drafts
- Attorney reviews and customizes
- Publish all four documents on site
~$500–1,500 attorney · 1–2 weeks · Forward letter
Recommendation 3
Audit and review cadence
Review legal docs and tracking tools at least annually, plus whenever new tools are added.
Today
No formal review schedule. Tracker inventory just compiled by us.
Our solution
- Termly scans for new trackers monthly
- Quarterly internal self-review
- Annual attorney review
$0 ongoing · Already underway
Platform strategy
Where we stand with Google
- 25 pages indexed
- Crawler returns every 5 days
- Schema fully recognized
- 1,081 organic clicks per 90 days
- Ranking for target service queries
What a migration would cost us
- 10–30% traffic drop for 60–90 days
- 3–6 months to full ranking recovery
- Permanent loss if redirects done wrong
- Gambles earned trust for limited upside
When migration would make sense
- Need 50+ programmatic landing pages
- Critical CRM or booking integration missing
- Page speed degrades and can't be fixed
- None apply today
Where Squarespace falls short
- Bulk page creation is manual
- Advanced SEO templating is limited
- Both worked around with code injection
- Re-evaluated quarterly