Status report
Website + SEO update
Where we stand
Organic clicks, 90 days
1,081
From Google search
Pages indexed by Google
25
All priority pages confirmed
Google rating
3.7 ★
From 31 reviews · 6 ready to feature
Site engagement, 7 days
+105%
Events vs prior period
Google Search Console
Google's tool that shows which searches bring people to our site
Google Analytics 4
Tracks what visitors do once they're on our site
LocalBusiness schema
Behind-the-scenes code that tells Google we serve specific cities
Page titles and descriptions
The blue link and gray text that show up for us in Google search results
Contact form and lead tracking
Captures inbound inquiries from the website directly into HubSpot
Google Business Profile alignment
Our Google Maps listing and website share contact details so Google sees us as one business
What we've improved
Discoverability
Local business schema deployed
28 service cities now listed
Sitemap submitted to Google
Brand name standardized sitewide
Content depth
Subcontractors page rewritten
Property-types content verified
Three typos corrected sitewide
Service descriptions improved
Measurement
Analytics and Search Console aligned
90-day baseline established
Three priority pages indexed
Re-crawl requested on updated pages
Trust and proof
31 Google reviews audited
Six testimonials ready for homepage
NAP inconsistencies identified
Photographer brief built
What we're improving next
Visual refresh
New homepage hero image
Action-specific call-to-action buttons
Professional photography across portfolio
Stock photos replaced with our actual work
Conversion
Real client testimonials on homepage
Star rating block added with schema
Response to outstanding negative reviews
Google Business Profile fully aligned
Local search reach
City landing pages for Miami, Fort Lauderdale, Boca, West Palm Beach, Weston
FAQ page targeting question-style searches
Internal links from blog to service pages
Ongoing measurement
30-day check on Search Console traffic
Track contact form submissions in CRM
Refresh older blog posts each quarter
Expand city pages based on what ranks
Why we're doing this in-house
In-house path
$0
Year 1 cost
No platform migration risk
Same SEO outcomes already proven
Editing control stays in-house
Photography budget goes to real assets
Agency rebuild
$16,470
Year 1 cost incl. $310/mo hosting
12-month auto-renew contract
No redirect plan included
5% annual price hike
$150/hr for any change after launch
Bottom line: The site is already working — 1,081 organic clicks across 90 days, 25 indexed pages, and Google actively crawling. The agency's pitch was "Squarespace isn't helping SEO," but our own data says otherwise. The remaining gap is visual polish and depth on a few specific pages, both of which we're handling in-house at zero cost.